Case Studies on Startups

Posted on September 12, 2006
Filed Under Marketing | 1 Comment

Rick Segal points me to this excellent blog site that is a collection of start-up reviews. For someone like me trying to understand market dynamics and dreaming big, this is worth my time. I hope some of you find this link useful.

Thanks Rick.

Technorati Tags: start up reviews, myspace, case studies

Lead Generation

Posted on June 22, 2005
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I had an interesting lunch with one of the sales guy, this afternoon. Over lunch he talked about his need for some kind of Campaign/Lead Management system. I will refrain from getting into the specifics of the discussion or my comments. But later in the day, I just had mindmap of what makes up a Lead Generation toolkit. Presented below is my mindmap, created using FreeMind, showing some of the ways we can collect leads
While the mindmap may not reflect the complete toolkit, it does gives us an idea on where to start. Just getting a Lead Management System does not suffice, we need to augment it with the other supporting elements. Some of the elements above are not only less intrusive but can convey your company’s message easily and with clarity. Obviously the content needs to focus on the potential customer’s needs, issues and concerns.This does not mean that marketing budgets are not justified. Companies should invest in marketing automation systems, but they need to assess a few things before.

If you answered No to atleast one of these, then you know where to start. Let me know what you think.

Google Video

Posted on April 17, 2005
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Google recently announced the beta availibility of their video upload program - Google Video (Beta). Google will accept certain videos, which it will then review, and then “Users will then be able to search, preview, purchase, and play your video.” You can allow users to watch your video for free or charge them a fee for the download. Like the eBay service, for each paid download you pay a small percentage of the pie to Google.

Poynter Online blogged on this and the impact/ramifications of such a service. Frankly i like the concept of normal users being able to upload their creations - some work needs to be done on the review/censorship process. I may not upload a personal video out there, or maybe I might if the privacy is protected.

I was wondering what other uses this may have…..when I saw this entry on George Masters. This is definitely a better and more visible avenue for his iPod work. How about training programs as a pay per download service? Or How about we turn some mundane instruction manuals into training videos?
How would you use Google Video?